SCHEMA // DEVELOPERS

Structured Data & Schema Markup Guide

Structured data uses schema.org vocabulary in JSON-LD to describe entities on a page. Implement Article, FAQPage, Product, Person, and BreadcrumbList for richer search and AI understanding.

Validation workflow

Use Google Rich Results Test and monitor Search Console enhancements after deploy.

Frequently Asked Questions

Can schema hurt SEO?

Misleading or spam schema can trigger penalties. Markup must match visible content.